Style,
tradition and freedom of expression are the key values underpinning the
philosophy of Ray-Ban, for generations the undisputed world leader in sun and
prescription eyewear. Ray-ban debuted in 1937 with the Aviator model created
for American Air Force pilots.
Unaffected
by the conceptual transience of fashion, Ray-Ban immediately made a name for
itself, thanks to the absolute quality and authenticity of its eyewear, now
more “modern” than ever and worn by countless movie celebrities and
trendsetters all over the world.
For 2012 and Ray-Ban’s 75th
anniversary, the hero products are the Ray-Ban Aviator in its different shapes,
with new original details and unique heritage lens – the Ambermatic, and the
modernized classic, pairing flair and style with technology and convenience – the Folding Aviator.
The
Ambermatic. Original Ray-Ban Ambermatic lens from 1978 are reintroduced for
the first time into the Ray-Ban Collection. These lenses adjust both color and
density for light and weather conditions. Under overcast skies, they are light
to medium shade of amber/brown to cut through haze; it improves contrast and
sharpens details.
They are also premier sports lens that adjusts
from light amber/brown to dark gray/brown to meet changing weather and glare conditions. They
always retain high contrast features, also best for driving on overcast days.
 |
AVIATOR CLASSIC
RB3025 006/4A
FRAME: BLACK MATT
TEMPLE TIPS: BLACK
LENSES: AMBERMATIC
SRP: 10,990
|
 | |
SHOOTER
|
|
|
 | ||
|
The
Folding Aviator. The Aviator was the first model launched by
Ray-Ban which proved to be a success in the market. Over time, it has become
one of Ray-Ban’s icons and best-sellers and the most imitated sunglasses in the
world. It would be recognized as an American design classic. Combining
tradition and innovation, Ray-Ban has come up with the Folding Aviator, the
same technology applied previously to the Ray-Ban Folding Wayfarers. This is an
Aviator you can flaunt and bring with you everywhere you go.
 |
SRP: 10,490.00
|
